Toyota Camry Effect

Project:  Toyota Camry Effect
Client | Agency: SSLA
URL: Toyota.com/Camryeffect

As part of an ongoing working relationship with Saatchi & Saatchi to develop online content for Toyota, we were contracted to test the Camry Effect web site, an ambitious interactive user experience for Toyota Camry owners. Because the site depends so much on user input, we had to develop a test plan that would take into account the variety of variables available to the site’s visitors.

We ensured a synchronous user experience across different platforms by testing on a variety of browser and OS environments, adhering to a test matrix that corresponded to the design specifications of the development team. Front- and back-end functionality were verified, as well as input with social media tools for Facebook, Twitter, and YouTube.

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